The T-Series Story
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BECG010
Case Length : 08 Pages
Period : 1970 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : T-Series, Super Cassettes, HMV, Venus
Industry : Media, Entertainment & Information
Countries : India
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BECG010) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"Piracy? Ji, hamare business mein to yeh sab chalta hai."(Piracy? In our business, all this is acceptable.)"
- Gulshan Kumar in a July 1997 article on www.rediff.com.
A Murder
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In July 1997, some of the leading personalities from the
Indian music industry gathered for a meeting at a five-star hotel in Chennai.
Among those attending were representatives from music companies like Venus and
Tips Industries (Tips) and the owner of Super Cassettes Industries, Gulshan
Kumar (Gulshan). The meeting had been called to persuade Gulshan to co-operate
with the other music companies.
One of the representatives pleaded with Gulshan, "You've ruined the market. No
matter how hard we try to sell, you undercut us. We owe huge amounts to lenders.
For God's sake, ease up on your business so that we can carry on with ours."
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To this, Gulshan calmly replied, "I won't do it any more."Though the others did not really believe him, the meeting ended on a peaceful
note.
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But Gulshan could not continue run his music empire
for much longer.
A few days after this meeting, he was shot dead, allegedly by the Mumbai
underworld.
Two of Indian film industry's prominent names - music director Nadeem
Saifi (Nadeem) and a promoter of Tips, Ramesh Taurani (Taurani) - were
arrested for conspiring to kill Gulshan.1
The case, covered extensively in the national media, was still being
fought in the courts in November 2001, with Nadeem hiding in UK and
Taurani out on bail. |
The T-Series story
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